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The Purpose


Being a collegiate athlete comes with a lot of pressure. Too often we see student-athletes with a life of promise ahead, slipping and hitting the ground face first, awakened by the realities of these challenges (if you follow today’s media, there are more than enough examples of this, so we will spare you of a long list of incidents). From the outside looking in, people often say, “what is wrong with kids these days,” or “I can’t believe he or she would make a dumb mistake like that and blow their entire career!” The reality is these are a young people entering a multibillion dollar industry with very little knowledge about what it takes to be an adult, let alone a businessperson. Most are physically and mentally unprepared for what they are about to encounter as a student-athlete.

Through our experience of being teammates, coaches, and administrators at the high school, collegiate, and professional levels, time and time again we have witnessed thousands of student-athletes fail due to this lack of preparation. We have identified a huge void in our athletic system that is causing student-athletes with hopeful careers to continue to stumble their way out of competition on and off the field. Beyond the Gridiron: How to Successfully Transition into Collegiate Football has promised to turn the tide.

This book is structured to lay out a blueprint for student-athletes to follow as they transition into and out of collegiate athletics. We provide insight on what it is going to take to rise above the pressure and position themselves for success on and off the field. We deliver firsthand knowledge and personal experiences throughout each chapter that all student athletes can relate to and learn from. Our purpose is to equip student-athletes with the tools to overcome the mental and physical challenges of collegiate athletics, and give each and every student-athlete who reads this book an honest shot at success.

Travis B. Key - Ashton Henderson

Authors / Inspirational Speakers / Philanthropists